Roadmap to expansion

Unlock your full growth potential

Our program empowers commercial leads with tailored strategies, local expertise, and hands-on support to drive long-term success in the DACH region.

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What you can expect

Are you a growth-driven B2B tech company from the Benelux region looking to conquer the DACH market? Our 4 module program guides you step by step on your path to successful market expansion. From market analysis to adapting your products, and from implementation to scaling – we provide you with a clear strategy and operational support to achieve sustainable growth.

Leverage market opportunities
Hands-on rollout guidance
Connection to industry leaders
Access to B2B experts & talents
Program details

4 modules for a successful DACH launch

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1. Market analysis & strategy development (2-3 months)

Begin with a deep dive into the DACH market to understand buyer behaviors, trends, and competition. Identify the right opportunities and challenges to set a solid foundation for your market entry strategy.
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Module outcome:

Comprehensive market and competitive analysis, buyer behavior, and trends
DACH Readiness Check: Identification of opportunities and challenges
Definition of the market entry strategy and prioritization of key regions.
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2. Preparation & setup (3-4 months)

With insights from the analysis phase, focus on establishing local networks and adapting your product to meet DACH-specific needs. Build the foundation for a successful launch.
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Module outcome:

Establishing compliance, legal requirements, and operational structures
Adapting products, messaging, and sales materials to the DACH market
Building local networks and identifying key players
Recruiting local talent or external expertise.
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3. Testing & adjustment (3-6 months)

With insights from the analysis phase, focus on establishing local networks and adapting your product to meet DACH-specific needs. Build the foundation for a successful launch.

Module outcome:

Executing a test case in a prioritized DACH region
Analyzing results and optimizing the strategy (e.g., sales cycle, buyer journey)
Collecting use cases and success stories to strengthen market presence
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4. Scaling & rollout (6-12 months)

Expand strategically by scaling your sales and marketing activities, backed by insights and successes from earlier phases, ensuring long-term sustainability in the DACH market.

Module outcome:

Scaling sales and marketing activities based on test case results
Step-by-step expansion into additional regions or countries within DACH
Continuous monitoring and strategic adjustments to ensure sustained success
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Ready to conquer the DACH market?

For tech companies based in the Benelux region looking to expand into the DACH market, our tailored program offers commercial leads the tools, strategies, and local expertise needed for successful market entry. The program is divided into four distinct modules, with each phase booked individually to allow for focused progress. The entire process spans 12-18 months, depending on company size, resources, and strategy, with initial successes often visible after the testing phase (6-9 months).

Leverage targeted market opportunities: Identify 3 key regions and 2 target customer segments in the DACH market within 3 months.
Build strong networks: Establish 5 local partnerships and connections by the end of the program.
Gain local expertise: Adapt 100% of products and processes to meet DACH market requirements within 6 months.
Scale your growth: Expand into 2 additional DACH regions, achieving 15% growth in sales within 12 months.
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